Four Hours Of ‘Today’ In The Future?

Variety’s Michael Learmonth breaks the news: “NBC is considering adding a fourth hour to ‘Today,’ a move that would extend the morning show until 11 a.m. and reshape the syndication market.” There’s been talk of it for a long time, but now “the idea is being studied as a serious option.”

NBC senior VP Phil Griffin says: “It has been serious for a while. They haven’t pulled the trigger on it and I don’t know if they ever will, but if they do, we’re ready.” More…

> Also: “A second, upstairs studio and a permanent kitchen are being built to give second- and third-hour segments more breathing room. The show has taken on additional adjacent space in 30 Rock for more dressing rooms and enough hair and makeup space to accommodate a marching band.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.