Variety’s Michael Learmonth breaks the news: “NBC is considering adding a fourth hour to ‘Today,’ a move that would extend the morning show until 11 a.m. and reshape the syndication market.” There’s been talk of it for a long time, but now “the idea is being studied as a serious option.”

NBC senior VP Phil Griffin says: “It has been serious for a while. They haven’t pulled the trigger on it and I don’t know if they ever will, but if they do, we’re ready.” More…

> Also: “A second, upstairs studio and a permanent kitchen are being built to give second- and third-hour segments more breathing room. The show has taken on additional adjacent space in 30 Rock for more dressing rooms and enough hair and makeup space to accommodate a marching band.”