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Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

Fox's NASCAR Coverage Hits Three-Year Viewership High

NASCAR on Fox’s 2011 season averaged 8.6 million viewers per race, up 9 percent over last year (7.9 million viewers) and a three-year high for the network.

It’s also the largest one-year audience increase in the 11-year history of NASCAR on Fox.

For all 13 races, the network’s NASCAR coverage averaged a 5.0/11 household rating/share. Fox saw the biggest increase among Men 18-34 with average ratings in the demographic up 20 percent over last year (1.8 vs. 1.5).

The NASCAR on Fox season concluded Sunday with a 3.9 rating/10 share (6.3 million viewers) for the Kansas 400, according to Nielsen.

Compared to NASCAR’s last Kansas event, Sunday’s race was up 63 percent in household rating/share (2.4/5) and up 67 percent in average audience (3.8 million viewers).

 

 

 

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