Friday Ratings – Michael Jackson Specials

NBC and ABC devoted much of their Friday night schedules to both Michael Jackson and Farrah Fawcett. And unlike Thursday night, on Friday NBC came out on top.

• 8pm:

NBC – “Farrah’s Story” — 3.88M Total Viewers

• 9pm

NBC – “Farrah’s Story” — 5.37M

ABC – “Michael Jackson: The Man and His Music” — 3.74M

• 10pm:

NBC – “Michael Jackson: The King of Pop” — 6.64M

ABC – “20/20″ — 6.03M

NBC won primetime averaging 5.30M Total Viewers; CBS was second with drama reruns (4.67M); ABC was third with sitcoms at 8ET and the news programs at 9 and 10 (4.0M).

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.