First it was Olbermann v. O'Reilly, then O'Reilly v. GE, then Olbermann v. Beck, and Beck v. NBC now it's Scarborough v. Beck and it only took a couple hours for Beck to respond.

On MSNBC's "Morning Joe" today, Joe Scarborough, as a NYTimes blog put it, "castigated some commentators and Republicans, vowing to create a 'conservative honor roll' calling out those who express over-the-top hate-filled sentiments." Chief among "those" appears to be Fox News host Glenn Beck.

Scarborough went on a lengthy tangent, saying: "You cannot say that the president of the United States hates all white people. You cannot call the President of the United States a racist. You cannot wallow in conspiracy theories as he did for about a month...You can't stir up that type of hatred -- calling the president a racist -- and then say, 'Oh, I'm just a rodeo clown.'"

His "Morning Joe" friends didn't seem to want to get too involved. Mike Barnicle said, "It's time to give Glenn Beck an intentional walk," and Mika Brzezinski added, "He's not a gentleman, so he's not worth talking about."

A few hours later on his radio show, Beck and producer Pat Gray discussed the comments.

Gray said of the former congressman turned TV host, "This loser can't get any coverage. Any coverage. He couldn't be voted dog catcher now." Beck challenged Scarborough to "name the hate."

"Morning Joe" video after the jump.