Macrovision, a California-based distributer of digital content, is buying TVGuide in a $2.8 billion deal. The Gemstar-TVGuide businesses have expanded in recent years, moving beyond the signature weekly TVGuide (which in 2005 was transformed into a larger magazine that follows TV trends) into television programming, new media properties and interactive program guides. It operates the websites jumptheshark.com and fansofrealitytv.com. On its website GemstarTVGuide says its mission is "To be the leading provider of video guidance across multiple media platforms, enabling consumers to maximize their personal entertainment experience."