White "Separatist" Turns "Bad PR Lemons Into Lemonade" In TV Interviews

nugent_6-12.jpgRachel Sklar takes a close look at a frequently used guest in stories about the Holocaust Museum shooter, James von Brunn.

John de Nugent has appeared on NBC Nightly News (identified as a "white separatist") and ABC's Good Morning America (ID'ed as an "acquaintance" of von Brunn's) at least, and other local outlets as well.

But who is this source? In a blog post written by de Nugent today, he explains his "media strategy." "At least I was able to turn some bad PR lemons into lemonade last night and yesterday, and I got to 1) explain how understandable white anger is, and 2) how Obama needs to assuage heightened white fears about gun and speech control or he will, by everything he does, provoke even more incidents," he writes.

Later, in what is not likely a typo: "The reporter asks me questions from Jew York by speakerphone."

There's much more, like how he was "happy to say that most media" called him a "white separatist and NOT a white supremacist" and "when Jews attack and lie, I must be doing my job very well."

Writes Sklar: "I understand that the goal is to collect the most useful and relevant information, however repugnant the source. But in every case, you have to evaluate the credibility of that source. Is the information verifiable? Is their self-interest implicated?"

Click continued to see NBC's report...


New from mediabistro.com

20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person

The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Email This Post

Fill out the following information and click on the Send button in order to send this post, White "Separatist" Turns "Bad PR Lemons Into Lemonade" In TV Interviews, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News

TVNewser in Your Inbox

Job Listings

Featured Listings

Sales Planner
Westwood One - Metro Networks
Culver City, CA

Metro Marketing Manager, Sales Support NY
Westwood One
New York, NY

Senior Archivist
WNYC Radio
New York, NY

Executive Producer
AARP
Washington, DC

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l eBookNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2010 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy