TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

GM Signs Deal With NBC For 2012 Olympics

General Motors has signed on as the exclusive U.S. auto advertiser on NBC’s broadcast of the 2012 Olympic Games in London.

GM didn’t reveal how much they spent for the exclusive rights but they spent $41.5 million on U.S. ads during the 2010 Winter Olympics, according to date from Kantar Media.

You can expect a lot of Cadillac and Chevrolet commercials when the games air from July 27-Aug. 12. And for those of you who aren’t down with American vehicles, BMW AG will also advertise as part of an agreement they signed last year to be a sponsor of the U.S. Olympic Committee.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!