GMA Coat Drive: Now 77,410 And Counting

An update on Good Morning America’s Warm Coats and Warm Hearts Drive: according to an ABC spokesperson, as of this morning, 77,410 coats now have been donated. That’s in comparison to the more than 38,000 coats collected as of December 21.

For the Drive, GMA is partnering with the non-profit group One Warm Coat and Burlington Coat Factory. Gently-used coats may be dropped off through the end of January at any Burlington Coat Factory location, as well as outside GMA’s Times Square studios.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.