TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘GMA’ Rolls Footage From Target Package During Interview With Michael Brown’s Mother

TargetAn unfortunate technical error occurred this morning during Robin Roberts‘ exclusive “Good Morning America” interview with Michael Brown‘s mother and attorney.

While asking about the family’s reaction to Michael’s autopsy results at 7:04amET, Roberts began to note the medical examiner’s statement.

As she started her point, footage from a package about Target rolled on screen for a few seconds with the lower third about Michael Brown remaining on screen. Three seconds later, Roberts appeared back on screen, finishing her point on the medical examiner’s statement. She apologized for the error at the end of the interview.

“Due to a technical glitch, the wrong b-roll was inadvertently called up for a split second during the interview,” an ABC spokeswoman tells TVNewser. “The mistake was quickly fixed, and the piece was updated for subsequent feeds.”

Viewers on social media noticed and voiced their displeasure.

In the video posted to ABC’s website, the Target footage has been edited out.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!