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‘Good Morning America’ Makes Halloween Ratings History

JOSH ELLIOTT, ROBIN ROBERTS, SAM CHAMPION, LARA SPENCER, GEORGE STEPHANOPOULOS“Good Morning America’s” ratings rise over NBC’s “Today” show reached a new milestone yesterday. “GMA” topped “Today” in total viewers for the first time on Halloween. “GMA” was also first in A25-54 viewers for the first Halloween since 1991, according to Nielsen Fast Affiliate Time Period Data. We’ll have final numbers for the week next Thursday.

Total Viewers

GMA – 5.412 million Total Viewers

Today – 4.699 million Total Viewers

A 25-54 Demo

GMA – 2.202 million Adults 25-54

Today – 2.056 million Adults 25-54

halloweenoct31“Today” had long dominated Halloween ratings, as viewers tuned in to see what Matt, Katie, Meredith, Al, Ann, Natalie, and the rest, wore. But as “GMA” now wins the mornings consistently, the winning ways continued into Halloween.

And now for a fun TVNewser look back, to October 2005 — when “Today” was on top of the morning show heap, beating “GMA” by 675,000 total viewers — as hosts Matt Lauer and Al Roker descended from the “Today” studio as Batman and Robin.

What did Matt wear better: Batman or Pamela Anderson?

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