Headline Prime Ratings, Day Three

It only took three days for Nancy Grace to beat MSNBC’s Countdown in both total viewers and the 25-54 demo, a HLN insider notes. On Wednesday, Nancy Grace averaged 381,000 viewers, compared to Countdown’s 290,000. (It was 132,000 to 103,000 in the demo.) When the first three day’s ratings are averaged, NG has a 16% advantage over MSNBC (361,000 to 312,000 viewers).
Headline News also outperformed MSNBC in all of primetime on Wednesday night: HLN averaged 242,000 viewers compared to MSNBC’s 239,000. In the 25-54 demo, HLN averaged 132,000 and MSNBC averaged 104,000. Prime News Tonight also outperformed MSNBC Investigates in both total viewers and the 25-54 demo…

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