Heyward On Couric, Memogate, & More…

Highlights of this PRSA interview with former CBS News president Andrew Heyward:

> On Katie Couric: “The questions that some critics raise about her ability to handle the evening news or breaking news or serious stories are hogwash…”

> On the Evening News: “The real challenge is that the genre no longer plays the vital role in American life that it did nearly 40 years ago…”

> On his departure in the wake of Memogate: “I was also at the end of my contract. I had turned 55, and I’d always planned to at least strongly consider doing something completely different…”

> On young news consumers: “Young people get their news from too many other places, including by accident and osmosis. News is not as big a priority in their lives as it was for us. The times and the culture have changed…”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.