“Holloway’s Mom A Media Star”

Beth Holloway Twitty had no previous experience with the news media when her daughter Natalee vanished in Aruba, but she quickly realized that broadcasting her story would increase expectations to solve the case. She “greets reporters with hugs, remembers their names and thanks them for taking the time to listen,” according to the Associated Press. “The media have been nothing but respectful toward me. They have been the voice of Natalee,” she said. “There is no way we would be this far along without” the attention.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.