TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

Hope Solo Signs Endorsement Deal With Gatorade

Goalie Hope Solo signed a multi-year marketing deal with Gatorade, according to Sports Business Daily.

This is the second major endorsement deal for a player from the U.S. women’s national soccer team. Following a second place finish in the Women’s World Cup, Solo, along with Abby Wambach and Alex Morgan, inked an endorsement deal with Bank of America.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Richard Motzkin of Wasserman Media Group told SBJ. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.” Motzkin has represented Solo for 10 years.

Gatorade is no stranger when it comes to sponsorships with the U.S. women’s national team. The beverage company has sponsored the ladies since 1999 and they signed Wambach to an individual deal in 2004.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!