Investigations Help Differentiate TV Nets

USAT’s Peter Johnson: “In this burgeoning media age, with more choices on cable and the Internet available to readers and viewers, network executives and correspondents say that offering exclusive investigations helps to differentiate them.”

ABC’s Paul Slavin says: “By the time people come to our (evening) programs, they know a lot of the headlines. So we have to do more than just tell them there was a fire, more than ‘Teflon is not good for you.’ We have to give them something they’re not getting anywhere else. And there’s a tremendous amount of competition to give people something they’re not getting anywhere else.” The story talks about the new CBS I-team…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.