It’s a Rick Sanchez World, We Just Twitter It

During a CES panel today, CNN’s Rick Sanchez was cited several times for his use of Twitter as a means of communicating with his audience before, during and after CNN’s 3pmET show. We caught up with CNN.com’s G.M. and SVP KC Estenson, who was on the panel, to talk about how cable news anchors and correspondents are increasingly using the tool which allows viewers to engage with the broadcast.

• WebNewser has more of the interview with Estenson, including today’s announcement that Facebook and CNN.com are partnering up on Inauguration Day…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.