TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Jacko Not Guilty: Ratings Tidbits

> According to Drudge, between 5:15 and 5:30pm, FNC averaged 4,804,000 viewers, while CNN had 3,479,000 and MSNBC had 1,457,000. Update: 8:43pm: “Fox News Channel, CNN and MSNBC collectively had about 10 million viewers at a time they’d usually have fewer than 2 million,” the AP notes.

> “FNC had a 4.3 for the Jackson Verdict. Yikes! Those are war numbers!,” an e-mailer says.

> Larry King averaged 1,736,000 viewers, barely beating H&C’s 1,734,000. And from 6 to 6:15pm ET, CNN beat FNC by 19% in P2+ (2,008,000 vs. 1,685,000 viewers) and 50% in the 25-54 demo (871,000 vs. 582,000 viewers). FNC beat CNN for the rest of the day. Update: 6:56pm: “I think it’s only fair to note that FNC refused to pre-empt Brit Hume’s show for that hour (which ignored the verdict entirely), despite the Jackson mania,” an e-mailer says. “So they paid a bit of a price in ratings. But the 6-7 hour FNC numbers were not really Jackson Verdict numbers for that reason.”

> “Between 4:43 and 6 p.m. Monday, the roadblocked coverage of the Michael Jackson verdict drew a total of 24.6 million households on 11 English language networks and two Spanish-language,” according to Broadcasting & Cable.

> Court TV delivered a 3.4 rating between 5 and 5:15pm. It “marked the largest audience ever delivered” by the network, Multichannel News says.

> “In both total day and primetime, CNN delivered the most P18-34 than any other cable news network,” a CNN press release noted.

> In the 12-34 demographic, MTV News beat CNN, FOX, and all the other cable nets during the 4:30 to 5:30pm hour.

> Nancy Grace averaged 713,000 viewers between 8 and 9pm, a 43% increase over May 2005. (She averaged 257,000 in the demo, a 67% increase.)

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!