In a January marked by political news and the earthquake in Haiti, HLN was unable to continue the overall growth it saw through the end of 2009.
Total day (Mon-Sun): 302k total viewers / 130k A25-54
Prime (Mon-Sun): 513k total viewers / 173k A25-54
Year-over-year, HLN’s January averages were down in Total Viewers and the A25-54 demo for total day (-10% and -14%, respectively) and, to a greater extent, primetime (-24% and -28%).
Press release after the jump…
As HLN approaches the fifth anniversary of its 2005 revamp to personality-based programming in primetime, it continues to celebrate ratings successes across the board. HLN beat MSNBC in total day in 25-54 (130k to 122k). Morning Express with Robin Meade placed second in 25-54, beating MSNBC’s Morning Joe (166k to100k). Nancy Grace continued its reign as HLNâ€™s highest-rated program, overpowering Countdown with Keith Olbermann in adults 25-54 (283K to 267k). In its fourth month, The Joy Behar Show posted its best monthly deliveries yet among both total viewers (687k) and adults 25-54 (188k). The Joy Behar Show also posted 42% growth among total viewers versus last year (the most growth of any 9 pm cable news show).