Jeff Zucker Considers Blogs For Brian Williams & Katie Couric

“I don’t know why Brian Williams isn’t blogging right now,” Jeff Zucker said at a Yahoo conference on high-speed interest use today, via Reuters. “We should be looking for a more interactive component … and be experimenting more.” Quoting the wire: “Zucker said he was considering a blog for Williams and could envision a similar blog for Katie Couric…He noted that the morning program hadn’t changed its format much in more than a decade.” (Via Inside Cable News)

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