Jeff Zucker Considers Blogs For Brian Williams & Katie Couric

“I don’t know why Brian Williams isn’t blogging right now,” Jeff Zucker said at a Yahoo conference on high-speed interest use today, via Reuters. “We should be looking for a more interactive component … and be experimenting more.” Quoting the wire: “Zucker said he was considering a blog for Williams and could envision a similar blog for Katie Couric…He noted that the morning program hadn’t changed its format much in more than a decade.” (Via Inside Cable News)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.