TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

College Football Reporter Jenn Brown Moonlighting as Beer Saleswoman

Jenn BrownESPN college football reporter Jenn Brown has landed a new gig on the side(line): selling beer. Brown has been named “The new face” of Icehouse Beer, owned by MillerCoors, and will appear in marketing and advertising materials for the product through December 2011.

Based on her surely authentic canned quote from the press release, Brown really, really loves Icehouse:

“Icehouse doesn’t take itself too seriously,” said Brown. “It’s like a loyal friend who’s always having fun and knows that time spent with buddies should never be less than great… and never watered down. And what’s better than watching football with an ice-cold Icehouse?”

On-air talent endorse products all the time. Any Mets fan could tell you that Just For Men hair coloring treatments have the stamp of approval from Keith Hernandez. The problem here is that Brown covers college sports, where many of the hardcore fans may be under 21.

It is safe to say ESPN does not want to be seen as encouraging youth to break the law, even if it is for beer that is Ice Brewed Below Freezingâ„¢. On the other hand, Brown’s deal with MillerCoors probably had to be approved by the company, and who knows, maybe CollegeGameday will have a new icy-cold beer sponsor come next year.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!