TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Joe Ruffolo, SVP of ABC News Digital, on Mobile, Social and Live Video

Joe Ruffolo knows that news happens 24 hours a day, seven days a week. So a key strategy for the senior vice president of ABC News Digital is to create new initiatives to get the word out faster, whether it’s through live videos, improving mobile features or increasing the brand’s social media presence.

As part of our Profit From Your Passion series, focusing on TV/Entertainment, we talked to Ruffolo about why live video is such an important platform for ABC News Digital: “We started this last year with the elections, where we actually did our own coverage. [On] election night, we had over 10 million live streams going just of the ABC News Digital coverage, which is just a huge, exciting opportunity for us.”

Check out the video below for more from Ruffolo, including why mobile is the next frontier for digital journalism and an experience from early in his career that has stuck with him.

To watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!