“The Daily Show’s” Jon Stewart took a few shots at his own company, Viacom, in its dispute with DirecTV. Comedy Central and 16 other Viacom networks have been blacked out for DirecTV viewers for more than a week. The companies are in a battle over retransmission fees: Viacom wants more money from DirecTV, DirecTV doesn’t want to pay so much.

Stewart even took a shot at the ads both sides have been running. You might even see one as a pre-roll on this Daily Show clip from Hulu.