The idea was born from holiday presents.

ABC’s Juju Chang got a Flip cam from her husband, former NBC News president Neal Shapiro, now president of WNET. ABC News producer Jim DuBreuil got one too.

Then they had to convince executives of their plan: cover the Inauguration with the Flip cams, laptops and smartphones. Chang went into a meeting with ABC News president David Westin, Flip cam in hand. He flipped, so to speak, in a good way, and gave them the green light.

So, what do they hope to accomplish? Head over to WebNewser for the rest of the story…