TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

July Ratings: MSNBC Fourth in Total Day

While the Michael Jackson news was a boon for CNN and HLN, it came at the expense of MSNBC, in both daytime and primetime.

MSNBC slipped to fourth place in total day A25-54 demo viewers. The network’s most popular show, Countdown with Keith Olbermann, is down 11% year-over-year; second in Total Viewers, third in the A25-54 demo. July 2009 was Countdown’s lowest month in A25-54 viewers since Dec. ’07. (Olbermann was off 7 of the 20 days of the ratings period).

As for MSNBC’s new shows, they are down double-digits compared to July ’08:

• Morning Meeting with Dylan Ratigan (9-11amET) is down 14% in the demo compared to MSNBC Live in July ’08 (87K v 101K).

• Dr. Nancy (Noon-1pmET) is down 38% in the demo compared to MSNBC Live in July ’08 (53K v 86K).

“Morning Joe” showed growth, year-over-year, up 15% in Total Viewers and up 7% in the demo.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!