June Ratings: Greta “Caught Fire”

“On the Record With Greta Van Susteren caught fire this month,” the Hollywood Reporter says, “…leading it to second place in the ratings behind fellow Fox News Channel show The O’Reilly Factor.” In June, the show “averaged 1.8 million viewers…up 45% from year-ago levels.” Variety notes that the Michael Jackson verdict helped her June ratings.

The Washington Post focuses on her big numbers last week, and ledes this way: “Wonder why the cable news networks spend so much time on stories of white chicks in distress? Easy, silly: It’s because you lap it up.” Greta recorded 2.8 million viewers near the end of last week, beating O’Reilly, but on Monday the Factor was back on top with 2.9 million viewers…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.