TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Katie Couric Interviews Rachel Maddow

Katie Couric continues to spread her wings, busting out of the evening news anchor mode and conducting an interview in Glamour magazine, with fellow tvnewser Rachel Maddow.

COURIC: What do you think is most surprising about working in cable news?

MADDOW: I don’t know. I feel different talking to you about this than I would to anyone else. So my answer to anyone who’s not Katie Couric… [Addressing Katie] Can you not listen?

COURIC: [Laughs.] Earmuffs!

MADDOW: I was going to say that what’s weird about cable is that people get really engaged with news hosts as brands. But I guess that was really a hallmark of your career, too, on the networks. No matter what you’re talking about, people wanted to know more about what you thought about it, because they are interested in you as a person.

COURIC: It’s a hinky balance, no?

MADDOW: Yes. And I don’t want to insert myself into the story. I just want to give a useful analysis of it to help people come to their own conclusions. It’s why I have a conveyor belt of gray blazers—I try to look exactly the same every day.

COURIC: Do you consider yourself a journalist, or a commentator?

MADDOW: This is going to sound like a cop-out, but I really just consider myself a cable-TV host. I really believe in trying to increase the amount of useful information in the world and in being accurate in the sense that you can take what I say to the bank, even if you disagree with me.

(h/t ICN)

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!