TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Katie Couric Won’t Be Guest Hosting ‘Today’

Couric TodayThe New York Post says Katie Couric won’t be returning to “Today” after all during Savannah Guthrie‘s maternity leave.

We hear NBC offered one-day stints to Couric and other special guests, including Jane Pauley and Barbara Walters. But Couric turned it down, saying she wouldn’t accept a one-day role. Well-placed NBC sources say Couric insisted on a longer relationship of up to two weeks. One insider said, “Katie wanted a longer stint on ‘Today’ to help promote her Yahoo role. But it wasn’t what NBC had in mind, and they refused.”

Couric demurred when we asked her at Barbara Walters‘ going away party if a “Today” fill-in was in the cards. Couric appeared on the show last month, to talk about the upcoming Stand up to Cancer event, as well as her wedding. Couric, who co-hosted “Today” for 15 years, famously had a fill-in stint on rival “Good Morning America” in April 2012, when the two programs were neck and neck among morning show viewers.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!