TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Katie Couric’s Big Apple Ratings

couric_3-27.jpgKatie Couric will be honored with the Governor’s Award for lifetime achievement at this Sunday’s local Emmy Awards ceremony.

As we first reported last month, Couric is consistently coming in second in the New York market, beating NBC Nightly News. Couric tells the NYPost, “It’s all due to the staff, the correspondents and producer Rick Kaplan. It takes a while for anything to click and for people to get used to me.”

For the past six months, CBS Evening News has topped NBC Nightly News in household ratings and the A25-54 demo. Also, season-to-date, CBS EN is the only evening newscast up from last year in the New York market.

World News with Charles Gibson is far and away #1 in New York, thanks in part to a very strong affiliate lead-in from WABC-TV. World News regularly beats Evening News and Nightly News combined in New York.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!