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Katie’s Third Day: Still #1, But ABC & NBC Are Within Striking Distance

Katie Couric‘s third day on the CBS Evening News was #1 in the metered-market average. “The CBS broadcast earned a 6.4 rating, topping both ABC and NBC,” the network said.

In metered markets, CBS averaged a 9.1/17 on Tuesday and a 7.0/14 on Wednesday.

This may be an unfair comparison, but on the same day last year, NBC and ABC had higher ratings than CBS. Read this paragraph carefully:

“Compared to the same day last year, the CBS Evening News posted a +39% increase (6.4/13 from 4.6/9) in the 53 metered markets, while ABC’s World News dropped -18% (5.3/11 from 6.5/13), also in 53 markets. NBC’s Nightly News, which was broadcast in 45 markets due to the NFL opening game, also decreased -18% (5.3/10 from 6.5/13).”

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