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Katrina: If This Doesn’t Deserve Full-Time Broadcast Attention, What Does?

Paul Farhi wonders: Where are the broadcast networks? “Except for a brief news conference with Bush, ABC, CBS, NBC and Fox passed on coverage of the story, apparently so as not to interrupt their vital daily telecasts of ‘All My Children’ and ‘The Young and the Restless.’

Unlike 9/11, when the broadcasters’ news divisions stayed with the story wall-to-wall for a solid week, the networks were mostly AWOL just five days into the biggest natural disaster in American history. If this story doesn’t qualify, it’s hard to imagine what kind of story would rate the full-time attention of the big broadcasters.”

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.