“Keith Quit Smoking. So Can You.”

MSNBC’s Countdown has launched a stop-smoking campaign called “I Quit, with Keith Olbermann.” “Keith quit smoking. So can you,” the Countdown home page says. (Yes, that’s a close-up picture of Olbermann’s mouth, following the removal of a benign tumor.) MSNBC is soliciting stop-smoking stories and suggestions on how to make quitting easier.

“Each night on the program (8-9 p.m. ET), Olbermann will share a new tip to help viewers quit the smoking habit,” the press release says.

> Earlier: Olbermann’s cancer scare

> Poynter’s letter page: “If one person quits due to Olbermann, it was well worth it on his part.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.