Klein Tries To Explain Why CNN Is Down

In today’s aforementioned Los Angeles Times, Scott Collins notes that CNN’s lineup “showed far greater erosion last month than Fox’s.”

In the demo, CNN was down 23 percent in total day and 38 percent in primetime compared to the same month last year.

How does CNN/U.S. president Jon Klein explain the drop? “We’re down because we had such a phenomenal year last year.”

Follow-up question: Why aren’t you having such a phenomenal year this year?

> Update: 3:50pm: “Has Jon Klein checked webster dictionary yet on the word ‘phenomenal?,’” an e-mailer asks…

> Update: 3:55pm: Another e-mailer says: “There is no news this year– 2005 had tsunami, pope, schiavo and Katrina. What has happened so far in 2006?”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.