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Larry (Not The) King Last Night

On Wednesday night, CNN’s 9pm stalwart Larry King had one of his lowest rated nights since 2002. He averaged a 0.5 rating with 447,000 HH, 481,000 viewers and 150,000 viewers in the P25-54 demo. Larry hosted the cast of WIll & Grace in what one e-mailer called an “NBC infomercial.” “Someone may want to tell Jon Klein it’s an ominous sign when the tent pole holding your entire primetime together collapses,” an insider said. The King usually averages over 1 million viewers…
> Larry was beaten by Wolf Blitzer, whose program airs at 5pm…
> Update: 6:50pm: “Did anybody bother to check what was on primetime TV last night?,” an e-mailer asks, referring to ABC’s Lost at 8pm and Fox’s American Idol at 9pm. –”I’m sure that pulled away part of King’s audience away last night.” “Larry King did book an entertainment show up against American Idol which was likely not a good idea,” another e-mailer says.

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