Last Week’s Nightly News #’s

The headlines from last week’s evening newscast ratings: Nightly News wins all five nights among total viewers and the 25-54 demo, and NBC widens the gap over ABC vs. last week. For the week of Feb. 14, the Nightly News averaged 10.187 million viewers, compared to WNT’s 9.684 million and CBS’s 7.413 million. “Compared to last week, NBC widened the gap over ABC by +448,000 viewers,” NBC’s press release says. ABC’s release notes that in the 25-54 demo, WNT has closed the gap by 50% from last year, “trailing “Nightly News” by only 190,000 Adults 25-54.” An insider noted that the NN winning streak is continuing despite ABC’s strong Oprah lead-in factor…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.