Lauer on Coulter: A “Case By Case Basis”

Will Ann Coulter continue to be invited to appear on Today, in the aftermath of her “We [Christians] just want Jews to be perfected” comments last week on CNBC’s The Big Idea with Donny Deutsch?

Matt Lauer tells TVNewser, “I think we’re going to make that decision on a case by case basis. I mean, if there’s something in the news that she has a vital view on, then I think we would consider having her back on.

“In terms of having her back on just to be outrageous, that probably wouldn’t happen. She’s a tough call, because you have to kind of walk a fine line. She is someone that a lot of people find outrageous, and as a result, don’t want to hear her voice. And yet she does reach a lot of people, and she gets people to react. At some point you have to make a decision whether it’s quality or quantity or whether it’s just volume or quality. And I think we should make that on a case by case basis.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.