Richie will assume the day-to-day operations of the women’s basketball league on May 16 and she will report to NBA Deputy Commissioner and COO Adam Silver.
“The WNBA is comprised of the best female basketball players in the world and I’m looking forward to working with these talented women as they strive to achieve their professional goals both on and off the court,” said Richie. “I am fortunate to have worked with an organization as inspiring as Girl Scouts, and I’m thrilled to have the opportunity to build upon the successes of the WNBA and help grow this league into a world-class business.”
Richie served most recently as Senior Vice President and Chief Marketing Officer for Girl Scouts of the USA. Prior to working with the Girls Scouts of the USA, Richie worked at Ogilvy and Mather, a global advertising and marketing fir, for more than two decades.