Mr. Dobbs’ 7 p.m. program on CNN averaged 657,000 total viewers and 181,000 in the key 25-to-54 demographic — numbers that were down a whopping 29 percent and 27 percent, respectively, versus May of 2008. Along the way, Mr. Dobbs sank into third place in his time slot, trailing Fox News’ Shepard Smith by a bundle and MSNBC’s Chris Matthews by a sliver. During three out of the first six weeknights in June, Mr. Dobbs’ place in the standings sank even lower; he finished fourth in the demo, falling behind HLN’s Jane Velez-Mitchell.
Meanwhile Dobbs’ 9pmET HLN hour appears to be in jeopardy — Broadcasting & Cable reports HLN “is bringing in a new voice for the 9 p.m. hour…the new personality, likely to be announced this week, is described as someone who is from outside the cable news business, but is well-liked by many and disliked by some.”
An HLN spokesperson tells TVNewser: “We’re not commenting.”