March is Maddow’s Lowest-Rated

As we reported yesterday, MSNBC’s Rachel Maddow Show is up 98% in Total Viewers and 70% in the A25-54 demo compared to the show that occupied the time slot in March ’08. Maddow was an instant hit and is currently the network’s second-highest rated show. But March ’09, Maddow’s sixth full month on the air, was also the show’s lowest rated. The chart below shows the trend.

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MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.