Media Doing Good: Wal-Mart Drops Lawsuit

The cable news coverage of a lawsuit filed by Wal-Mart against one of their own former employees may have led the company to drop the suit. Wal-mart, the $378 billion retailer had sued Debbie Shank for $470,000 to recover the cost of medical bills after she won a settlement with the trucking company that hit her.

Last Tuesday, CNN’s Randi Kaye highlighted the lawsuit on AC360. Wal-Mart was then named to Keith Olbermann‘s “Worst Person” segment four days in a row.

Yesterday, Wal-Mart dropped the suit. Debbie Shank’s husband, Jim Shank, sent an email to Kaye, writing, “I want to thank the Lord Jesus and I want to thank you and 360 for all you’ve done…You broke the story for us.”

Jim Shank will also be a guest on MSNBC’s Countdown tomorrow night.

• Related — PRNewser: Damage control at Wal-Mart…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.