Memo: Joe At 9, Rita At 10

MSNBC president Rick Kaplan‘s memo about the Joe/Rita switch:

“I’m happy to share with you some news about a primetime schedule adjustment we’re going to make beginning next Monday. Rita and Joe are going to switch timeslots. Joe will move an hour earlier to 9pm and Rita will take his place at 10pm. Both Rita and Joe have great programs built around their unique personalities and this change will support their continued growth. We’ve had a lot of ratings growth this year with Chris and Keith and I’m confident that this change will improve our audience flow and allow us to extend that momentum to the second half of primetime. Tucker will continue to round out our primetime lineup at 11pm.”

So we’re going to go from politics at 9 to tabloid at 10 and politics again at 11? How is that supposed to improve audience flow?…

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