TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Michael Wolff Knows Nothing About Baseball

You may have seen this making the rounds late this week. Rupert Murdoch biographer and AdWeek editor Michael Wolff has a lot to say about News Corp., but he knows nothing about baseball.

Wolff was in a New York studio last week for a BBC interview on the News Corp. matter, but was introduced as Ben Walker, baseball editor for the Associated Press. After being intro’d, there was a pause before Wolff deadpanned, “You know what? It’s even a worse situation than that, because I am not Ben Walker and I know nothing about baseball.”

Wolff will be on CNN’s “Reliable Sources” … for real … tomorrow morning talking about News Corp.

And a bit of advice to all you analysts/guests/talking heads: should this happen to you, don’t say anything when you’re mis-introduced. There’s a much greater chance it won’t go viral. Unless, of course, your goal is that it does.

Video after the jump…

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!