You may have seen this making the rounds late this week. Rupert Murdoch biographer and AdWeek editor Michael Wolff has a lot to say about News Corp., but he knows nothing about baseball.

Wolff was in a New York studio last week for a BBC interview on the News Corp. matter, but was introduced as Ben Walker, baseball editor for the Associated Press. After being intro’d, there was a pause before Wolff deadpanned, “You know what? It’s even a worse situation than that, because I am not Ben Walker and I know nothing about baseball.”

Wolff will be on CNN’s “Reliable Sources” … for real … tomorrow morning talking about News Corp.

And a bit of advice to all you analysts/guests/talking heads: should this happen to you, don’t say anything when you’re mis-introduced. There’s a much greater chance it won’t go viral. Unless, of course, your goal is that it does.

Video after the jump…