TVSpy LostRemote FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Middle East Crisis: Lower Third Experiments

cnnjuly21.jpgFox News Channel and CNN are experimenting with new graphical treatments during the Middle East crisis coverage. The cable channels are increasingly placing logos with titles like “Mideast Turmoil” and “War Bulletin” in the corner of the screen. They’re also trying on some alternatives to the typical “Breaking News” or “Fox News Alert” banners. Generally, I think FNC’s presentation is more coherent. Click continued for a full dissection…




FNC is trying to grab the attention of viewers by animating the red bar at the top of the chyron. The bar frequently rotates between “DEVELOPING…” and “mideast TURMOIL.” Other times, the “FOX NEWS ALERT” bar flashes red and blue (“like a police car,” an e-mailer says). It’s a nice touch. Other times, the net uses a “MIDEAST ALERT.”

FNC is also using the clock format favored by The Fox Report across the net. The clock sits in the lower left of the screen, just above the FNC logo. Also, Hannity & Colmes added an H&C logo to the lower right a while back. Now On The Record has a logo too — it’s a spinning globe that rotates between “On The Record” and “mideast Turmoil.”

CNN is using some of the same elements, like a clock (sometimes on the lower left, sometimes on the lower right) and a “MIDEAST ON ALERT” tab. (At least it’s better than “BREAKING NEWS.”) Like FNC, CNN’s primetime shows are becoming fans of logos in the lower right corner of the screen. Paula Zahn Now uses a silly “TOP STORY” icon sometimes. Anderson Cooper 360 has been using the logos for months, and they’ve taken it to a new level lately, with titles like “WAR BULLETIN” AND “CRISIS IN THE MIDDLE EAST: DAY 8.”

Mediabistro Event

One Day Sale- Save up to $200 today only

One Day SaleWe’re offering $100 off either AllFacebook Marketing Conference, or AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. We’ve secured an A-List roster of social media strategists from Toyota, Mashable, the Oakland Raiders, the San Francisco Giants, and more. This offer expires at midnight, so register now with the code ONEDAY and save.