Midterms: Cable #’s Settle; FNC Back At #1

Wednesday’s cable ratings were inflated due to the election, and CNN benefited, topping FNC for the day in the 25-54 demo. But on Thursday, as the Senate results cemented, the cable numbers settled and FNC regained its top dog status.

CNN’s numbers are still above average, though, and an average of just 42,000 demo viewers separated the two channels in total day.

In primetime, FNC had a significant lead, averaging 396,000 demo viewers compared to CNN’s 273,000. MSNBC averaged 203,000 in the demo.

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