In honor of Jackie Robinson Day, Major League Baseball is launching a new digital campaign called “IAM42.”

www.IAM42.com is designed for fans to make a personal connection with Jackie Robinson through online video sharing and social networking outlets.

The site, which launches Friday, features personal video tributes from more than 60 current players and legends to honor the 64^th Anniversary of Robinson’s historic moment, including Baseball Hall of Famers Ernie Banks, Lou Brock and Andre Dawson; and MLB All-Stars Jason Heyward, Prince Fielder, David Price, Mariano Rivera and David Wright. It will be updated throughout the year leading up to the 65th anniversary of Jackie Robinson Day on April 15, 2012.

“Each year, Jackie Robinson Day is an occasion for us to pause and reflect on the game’s proudest and most powerful moment,” said Baseball Commissioner Allan H. (Bud) Selig. “Jackie’s legacy is as strong and vibrant as ever throughout Major League Baseball. I am proud that the number 42, which has come to stand for Jackie’s courage and grace, will again be worn in honor of our game’s greatest pioneer.”

“Jack loved the game of baseball and the tremendous power it had and still has to bring people together,” said Rachel Robinson, Jackie’s wife and Founder of the Jackie Robinson Foundation. “I believe he would have found Major League Baseball’s decision to perpetually honor his legacy in this way both gratifying and humbling.”