More Viewers For Paula Zahn Now

“Paula Zahn Now had been a major drag on CNN’s primetime lineup since its 2003 launch,” Media Life Magazine says. “But recent tweaks to the show helped it to its best-ever numbers in April, and that in turn is helping CNN catch up to longtime primetime leader Fox News Channel. In April, the 8 p.m. show had its best-ever month, averaging 760,000 total viewers, up 32 percent from September 2003, its premiere month.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.