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Morning Show Ratings: Week Of October 3

NBC’s “Today” was the most-watched morning show for the week of October 3-7, topping second-place “Good Morning America” on ABC by more than half a million viewers in both ratings measurement categories.

But year-over-year growth for “GMA,” which is posting the smallest total-viewer gap with “Today” in four years, continued to be strong. Compared to the same week last year, “GMA” was up double-digits in both ratings measurements: +13% in total viewers and +11% in the A25-54 demographic. By comparison, “Today” was up +5% in total viewers and +2% in the demographic, while “The Early Show” on CBS was down by -1% and -2%, respectively.

The averages for the week of October 3:

  • Total Viewers: NBC: 5.27M / ABC: 4.71M / CBS: 2.58M
  • A25-54 viewers: NBC: 2.39M / ABC: 1.82M / CBS: 1.04M
Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!