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Morning Show Ratings: Week of April 21

morningshowanchors2014The three morning shows were flat, or slightly down in viewership last week vs. the same week last year and only ABC’s “Good Morning America” showed growth in the A25-54 demo, up +4%.

NBC’s “Today” show, which trailed “GMA” by more than 800,000 total viewers, was down -5% in the demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 44 weeks.

“CBS This Morning” was flat in viewers year-over-year, but is up double-digits in viewers (+12%), season-to-date. That’s the most percentage growth of the three morning shows. “CTM” is down -11% in the A25-54 demo, year-over-year.

The averages for the week of April 21, 2014:

  • Total Viewers: ABC: 5.678M / NBC: 4.802M / CBS: 2.975M
  • A25-54 viewers: ABC: 2.178M / NBC: 1.925M / CBS: 938,000

 

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