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Morning Show Ratings: Week of April 28

morningshowanchors2014The three morning shows were up in viewership last week vs. the same week last year, while “CBS This Morning” was the only show to lose ground in the A25-54 demo, down -7%.

NBC’s “Today” show, which trailed #1 “GMA” by 729,000 total viewers, was up +8% in viewers and +4% in the younger demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 45 weeks. “CBS This Morning” was also up +8% in total viewers.

“Good Morning America” was up +3% in viewers and +6% in the demo year-over-year. The ABC morning show has now won in total viewers for 92 of the last 96 weeks.

The averages for the week of April 28, 2014:

  • Total Viewers: ABC: 5.773M / NBC: 5.044M / CBS: 3.263M
  • A25-54 viewers: ABC: 2.164M / NBC: 2.018M / CBS: 1.025

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