TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of August 26

“CBS This Morning” still trails its morning show competitors by millions of viewers, but it was the only morning newscast to show growth compared to the same week last year.

CTM grew its total viewer audience +14% and its younger viewer audience +8% and closed the gap with NBC’s “Today” show by 388,000 viewers. “Today” has stemmed its losses and was down -1% in viewers and -2% in the demo. “Good Morning America” marked 54 weeks as the most-watched morning show — the longest stretch at No. 1 in more than 21 years. The ABC show was flat year-over-year among total viewers and down -3% in younger viewers.

The averages for the week of August 26:

  • Total Viewers: ABC: 5.357M / NBC: 4.439M / CBS: 2.670M
  • A25-54 viewers: ABC: 1.909M / NBC: 1.782M / CBS: 925K
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!