TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of February 10

MorningShowNEWAs expected, the “Today” show won its first week in 18 months in both total viewers and the younger demo. But the other ratings story emerging from week one of the Sochi Olympics is that “Today’s” morning competition didn’t lose. Both “Good Morning America” and “CBS This Morning” saw their viewership grow year-over-year despite an Olympics boost enjoyed by NBC’s “Today” show.

“Today” saw the biggest growth of the three: up +30% in viewers and up +25% in the demo. ABC and CBS were each up +9% in viewers, while “GMA” was also up (+14%) in the demo. “Today” nudged longtime No. 1 “GMA” by +165,000 total viewers and +162,000 A25-45 demo viewers.

“Today’s” win comes as “GMA” and “CTM” retained nearly all of their audience from the week prior.

Compared to week one of the Vancouver games, when “Today” was still a dominant No. 1, “GMA” was up +33% in viewers and up +27% in the demo while “CBS This Morning” (in 2010 it was “The Early Show”) was up +16% in viewers and down -8% in the demo

The averages for the week of February 10, 2014:

  • Total Viewers: NBC: 6.134M / ABC: 5.969M / CBS: 3.300M
  • A25-54 viewers: NBC: 2.506M / ABC: 2.344M / CBS: 1.139M


Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!